A LinkedIn Profile COMPLEMENTS your resume without duplicating it. A LinkedIn Profile is a detailed version of your resume but it’s written with less formality and in the “first” person.
Here are LinkedIn’s Character Limitations:
2,000 Characters for your LinkedIn SUMMARY
2,000 Characters in each JOB DESCRIPTION
1,000 Characters in INTERESTS
120 Characters for your LinkedIn HEADLINE
100 Characters for each COMPANY NAME
100 Characters for each JOB TITLE
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UPDATED: Saturday, March 26, 2016
1. Your HEADLINE should "talk" to your TARGET AUDIENCE. (There's a limit of 120 allowable characters + Your NAME).
2. Your Profile PHOTO should be a Professional Headshot.
3. Your LinkedIn Profile URL should be "personalized".
4. In your SUMMARY Section : Offer your VALUE Statement within your Summary. Keep the TONE conversational.
5. Your work experience needs to be "Key-Word Rich".
6. Seek ENDORSEMENT for the right SKILLS and EXPERTISE.
7. Use caution when dating your education. Showcase current skills that are VALUABLE to your profession; not dated skills.
8. Join RELEVANT Groups.
9. Make your Profile PUBLIC.
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Personal branding is another career development tool that is out there, and there are candidates who use it quite well. Those job applicants who have mastered the technique have a commanding "competitive edge" in getting hired.
Do you really want them to have that advantage over you, just because they are doing a little bit more homework?
Use Personal Branding in your Resume, in your LinkedIn Profile and during the interview.